About us
Winkworth from 1835
Owning a Winkworth business
About Winkworth Portugal
Country map
Investor relations
Marketing – tools of the trade
Promoting your property to the right audience is crucial to ensuring we achieve the best possible price for you. All Winkworth offices are supported by a centralised marketing and communications team based in London, who is constantly working on new promotional initiatives.
Our small marketing team in Portugal work closely with London to exploit cross-marketing opportunities. We guarantee to provide every property with a tailored marketing package.
Promoting properties
The Resident – Winkworth regional focus
Thousands of copies of our extremely popular regional focus magazines are distributed in The Resident newspaper. Featuring a selection of sales and rental properties, plus up-to-date expert market comment from Winkworth, our unique magazine is also available from any Winkworth Portugal office. Drop in, or call us to receive your own copy.
Individual property details and brochures
We prepare professionally designed details pages for every property we sell or let. Professionally printed glossy brochures are also available. We’ll arrange for a series of quality photographs to be taken of your property as soon as you instruct us, along with floor plans, all of which will be included in the floor plans. These are then sent by email or post to every buyer looking for a property just like yours to kick-start the marketing campaign.
Advertising
Advertising your property is important, but it is only successful if you target the right publications. In Portugal we advertise in a number of local and regional publications including The Resident, Essential Algarve, Inside and the Portuguese News. Advertising opportunities are also available in the property sections of major UK publications, including Country Life, the Sunday Times and the Financial Times.
Public relations
There is no better exposure for your property than positive press coverage in the media. Our centralised press office work to achieve this kind of exposure on a daily basis, from articles in local and national press to features on TV and radio.
The team at Winkworth Portugal have developed close links with the local and regional media and are regularly called to comment on the Portuguese market. Comments and features on properties promoted by Winkworth Portugal have recently appeared in A Place in the Sun magazine, Portugal Magazine and Yorkshire and Cheshire Life.
Weekly newsletter
Each week we issue an e-newsletter to the email addresses of over 10,000 potential buyers in our database. This newsletter features all new and updated property listings and offers a simple and quick way for the buyer to get in touch and enquire about the properties they are interested in, one of which could be yours!
Online
With over 70% of all property searches starting on the internet, we make sure your property will receive a high profile on this, our own renowned website. Here on the new look winkworth.pt; your property will receive its own page with comprehensive details and specifications, multiple photographs, floor plans and video tours, if available. We also guarantee to feature your property on the best independent property websites around too, such as Algarve Web , Algarve Property Finder and www.boutland.com, which is aimed at the busy Scandinavian market, to name a few.
